Beneath – Book Cover Change
The book cover I designed for ‘Beneath’ the first book in my Moreton Scientific Investigation series has served me pretty well up to this point but I wanted to align it with the other images I have developed that show Moreton in Marsh, and what lies beneath. All the Facebook ads I have been using show both views in one so I thouight it wouyld be good to refresh the cover with the same image. Here’s the before and after:

I was happy with the original (left above) but more than happy with the new version which I think is more intriguing. I really value what readers have to say and after reading many of your comments on the Facebook ads and messages received through my author facebook page it was obvious that the book cover of the new style image got a lot of positive attention and comments.
It also aligns more positively with the other four book covers in the series which is important for impact, continuity and overall branding. Other authors also refresh their covers to give their books a new boost and lease of life. Joanna Penn, of the Creative Penn Podcast, who I have been a fan of when she first started writing and podcasting, is one example. If you are a writer and haven’t come across Joannas brilliant podcast – subscribe, as it is the most useful, informative and authoritative podcast for authors out there, and has been an inspiration for me.
Time will tell if I have made the right decision to change Beneath’s book cover as I am sure I will receive comments from readers who have noticed the change.
In the meantime I am about to order another paperback copy to keep as reference for the ever growing Moreton Scientific Investigation series. Hope you like book cover version 2.